We bring the Sparkle to Hospitality

Hospitality marketing with a little more sparkle.

Ready to Sparkle?

Your social presence should move as quickly as your guests do.

Sparkle Digital Marketing is a hands-on, two-person team with more than 15 years of experience in digital marketing, content, and social strategy. We help hospitality brands stay current, connected, and consistent with thoughtful content, fast communication, and a deep understanding of how the social landscape is changing.

You get the strategy of an experienced agency with the responsiveness of a true creative partner.

Stop paying generalist agencies to guess your industry.

  • Pretty content is only part of the job. We build social strategies around your seasons, offers, events, menu launches, and business goals so every post has a reason to exist—and a role in driving awareness, visits, bookings, or reservations.

  • You work directly with the team creating your strategy and content. No unnecessary layers, no long chains of communication. Just fast collaboration, thoughtful creative, and people who understand your brand from the inside out.

  • Hospitality, food and beverage, travel, and experience-driven brands operate differently. We understand seasonality, guest behavior, service rhythms, and the visual details that influence where people choose to stay, eat, and spend their time. We create content that makes your brand feel just as compelling on screen as it does in person.

What we do:

Your social media should feel as thoughtful and responsive as the experience you create in person.

We manage the day-to-day details that keep your brand visible, relevant, and engaging—from content planning and copywriting to publishing, community management, and performance tracking.

The goal is simple: a social presence that feels consistent, intentional, and unmistakably yours, without adding more to your team’s plate.

Social Media Management

    • Full-service content calendar management

    • Daily engagement & community response

    • Content production by our in-house team

    • Monthly performance reporting & optimization

    • Influencer veting, research, and logistics

    • and more!

Paid Social Campaigns

Great content deserves to reach the right people.

Our paid social campaigns are designed to work alongside your organic strategy, helping your brand reach new audiences, drive action, and get more value from the content you’re already creating.

We go beyond simply boosting posts. From campaign strategy and audience targeting to creative, copy, testing, and optimization, every campaign is built around a clear business objective.

Whether you’re driving bookings, promoting an event, filling seats, launching an offer, or building brand awareness, we continuously monitor performance and adjust along the way to make your investment work harder.

With over two decades of digital marketing experience, we combine strong creative with smart targeting and data-driven decision-making.

    • Paid campaign strategy, setup, and management

    • Audience research and targeting

    • Ad creative development and copywriting

    • Conversion tracking and pixel setup, when applicable

    • Ongoing testing and optimization

    • Monthly analytics, insights, and recommendations

Not every brand needs full-service social media management. Sometimes, you just need a clear strategy and an expert set of eyes.

Our strategy and audit sessions are designed for hospitality and experience-driven brands with in-house teams, active social channels, or content programs that need more focus and direction.

We take a close look at what’s working, where opportunities are being missed, and how your content, messaging, and channels can work together more effectively.

You’ll walk away with clear, practical recommendations your team can actually use.

Strategy & Audit Sessions

    • Comprehensive social media audit and recommendations

    • Competitor and industry benchmarking

    • Brand messaging and content pillar development

    • Live or virtual strategy sessions with tailored recommendations

    • One-time or quarterly strategy roadmaps

    • Content direction and campaign planning

    • Optional shot lists and on-site creative guidance

Email Marketing & Newsletter Support

Social media gets their attention. Email helps you stay top of mind.

We create email and newsletter content that keeps your audience connected to your brand long after they leave the feed. From seasonal promotions and events to hotel packages, menu launches, product features, and brand updates, every message is designed to feel timely, useful, and aligned with your larger marketing strategy.

Whether you need help with an occasional campaign or ongoing newsletter support, we help turn your email list into a valuable marketing channel that keeps people engaged—and gives them another reason to come back.

    • Newsletter planning and copywriting

    • Promotional and seasonal email campaigns

    • Subject lines and calls to action

    • Content planning and campaign calendars

    • Email copy for events, packages, menu launches, and promotions

    • Ongoing newsletter support and optimization

Already have your social media covered but need fresh content to keep it moving?

Our content-only shoots are designed for brands that don’t need ongoing management but do need high-quality photo and video assets created with social media in mind.

We plan and capture content that gives your team plenty to work with—from short-form video and Reels to lifestyle photography, product shots, property details, food and beverage, events, and behind-the-scenes moments.

Whether you need a seasonal content refresh, coverage for a new menu or hotel package, a library of evergreen assets, or enough content to carry your channels through the next few months, we build each shoot around what your brand actually needs.

Video & Content-Only Shoots

    • Short-form video and Reel creation

    • Social-first photography

    • Food, beverage, product, and hospitality photography

    • Lifestyle and experiential content

    • Property, room, amenity, and destination content

    • Seasonal campaigns, menu launches, and special events

    • Behind-the-scenes and team content

    • Shot list and creative direction

    • Edited photo and video asset delivery

    • Custom content packages based on your needs