“Beat the Heat” Summer Campaign
The Situation
In the summer of 2023, Northern California experienced a major heat wave, with travelers across Nevada, Arizona, Southern California, and other parts of the West Coast searching for ways to escape the extreme temperatures.
At the same time, Presidio Lodging in San Francisco was uniquely positioned to offer something many travelers didn’t realize existed in the city: cool coastal weather, peaceful surroundings, scenic views, and a completely different San Francisco experience tucked inside the Presidio.
The goal was to increase summer bookings by positioning the Presidio as the ultimate cool-weather escape for West Coast travelers looking to beat the heat while discovering a hidden side of San Francisco.
The Solution
Sparkle Digital Marketing developed a targeted “Beat the Heat” summer campaign designed to drive awareness, engagement, and direct bookings.
We strategically targeted lookalike audiences in high-temperature regions including Nevada, Arizona, and Southern California through paid social advertising campaigns focused on travelers most likely to book a summer getaway.
To support the campaign, we paired paid advertising with organic social media content highlighting the Presidio’s beautiful summer temperatures, natural landscapes, outdoor experiences, and unique location within San Francisco. Messaging focused on encouraging travelers to escape the heat and experience a side of San Francisco they may have never explored before.
In addition to paid and organic social media efforts, we partnered with local Bay Area influencers and secured placements in numerous publications to further amplify the campaign and increase visibility across the West Coast travel market.
The Results
The campaign quickly gained traction and resulted in one of the strongest summers in Presidio Lodging’s history.
With only a $1,400 ad spend, the campaign generated:
40 direct website bookings
A cost per booking of just $35
A 33x return on ad spend
40,000 people reached
More than 80,000 impressions
Beyond the advertising performance, the campaign helped drive significant awareness for the property across social media and regional publications, ultimately contributing to a near sold-out summer season for Presidio Lodging.
By strategically aligning seasonal travel behavior with highly targeted marketing, Sparkle Digital Marketing successfully transformed a regional heat wave into a high-performing hospitality campaign that delivered measurable business results.
