Study Hall Rooftop Lounge Case Study

The Power of Influencer Marketing

The Situation

Study Hall Rooftop Lounge, located atop the Residence Inn Berkeley, wanted to increase awareness, reservations, and foot traffic during the busy summer season while establishing itself as Berkeley’s go-to rooftop destination.

Despite already having a strong local presence, the goal was to attract more East Bay and San Francisco locals by highlighting what makes Study Hall unique: panoramic views, seasonal cocktails and food specials, and the distinction of being the only rooftop lounge in Berkeley.

The Solution

Sparkle Digital Marketing launched a three-month influencer marketing campaign from April through June, extending slightly into July. We carefully researched and partnered with 10 local influencers whose audiences were heavily concentrated in the East Bay and San Francisco markets.

Each influencer was hosted for a complimentary dining experience designed to authentically showcase Study Hall’s atmosphere, summer specials, rooftop views, and overall guest experience. The campaign focused entirely on organic content, allowing creators to naturally share their experiences with their audiences in a genuine and engaging way.

One influencer’s content went especially viral organically, significantly outperforming her typical engagement and helping amplify awareness of the restaurant even further.

The Results

The campaign led to a major increase in both online awareness and in-person traffic throughout the summer months.

Results included:

• 25% increase in foot traffic compared to the previous season

• Nearly 1 million total influencer video views

• More than 70,000 engagements across influencer content

• Instagram following grew from just over 9,000 followers to more than 18,000 followers

• 271% increase in impressions

• Nearly 400% increase in engagement compared to the previous period

Most importantly, the campaign successfully increased visibility amongst local East Bay and San Francisco audiences, driving more local guests into the restaurant and further solidifying Study Hall Rooftop Lounge as one of Berkeley’s must-visit dining destinations.